At this company, event registrations are hosted by outside vendors. Consistent feedback from attendees indicate that the registration process can be long and frustrating. This project involved examining the current flow, proposing recommendations, and working with developers to implement it and keep it in scope.
I completed an analysis of the user flow, capturing all steps and corresponding data from Google Analytics. The average session duration for registration is approximately 14 minutes. Although the entire flow can’t be redesigned at this point due to the platform, I proposed changes within scope toward the goal of making the process quicker and more efficient for users.
I proposed recommendations with wireframes, including current screenshots, for the development team. The goal was to simplify and streamline pages as much as possible, making choices and primary calls to action more prominent. I presented and reviewed these with stakeholders and developers prior to implementation.